"To be the customers first choice in casual dining"
By attracting, retaining, and developing leaders at all levels, Waterloo's focus will always be on executing each shift to the highest possible standard. To compete and stay relevant with today's customer's, we must deliver the best quality food, at a fair price, and give them an experience that brings them back every time. To be the customer's first choice, Waterloo must deliver on our six fundamental values and we must:
Create addictive food
Preparing fresh, delicious and distinctive dishes by chefs out in the open.
Provide nurturing service
Making it fun—always friendly, very flexible and always with the guest in mind.
Cultivate people
Gathering the exceptional, treating them exceptionally, and leading with pride and integrity.
Sow traditions
Embracing our heritage, protecting our culture and enriching our future.
Enrich our communities
Tilling our caring spirit back into the communities we serve.
